What is PonyUp for Good?

PonyUp for Good is a new social enterprise, launched in October, 2016. Our mission is to provide a simple process for socially minded companies to turn unwanted, second hand technology into charitable currency . We collect donated, decommissioned devices from organisations just like yours - Provide a secure data cleansing and de-badging service, sell the technology via wholesale partners, where devices can be used for up to another seven years by folk in developing countries. PonyUp then donates 50% of the profits to our charity impact partner, Secondbite, Australia's superheroes of fresh food rescue.

By-product benefits of this process include, the reduction of e-waste, the clearing of IT storage rooms across Australia, the provision of much required second hand technology to those not in a position to afford it new and a warm fuzzy feeling for all those who PonyUp for Good!

What does PonyUp mean?

Transitive verb. to pay for or contribute. Lets use it in a sentence: 'Hey guys, its time to PonyUp for the bill'.

Who's the dude on the horse?

We think this is the most awesome image ever! We found it on Twitter. His name is Jus Reign and he's comedian from Toronto, Canada, posing atop a pony in Iceland. We messaged him and explained our project and he very kindly allowed us to use it. We think he's a legend!  

Jus Reign:

Our Story

We, (Mardi & Cat) have known each other since 1994, which makes us feel kinda old when you put it that way. Thankfully on a trek to New York a few years ago we discovered the fountain of youth in the bottom of a round of Long Island Ice Teas, which has given us eternal enigma status. We'd discussed working together for years, knowing there would be a formidable force at play, however our stars just never aligned...until now. We both wanted to do something that we would be innately proud of. So we sat down and wrote a binary lists of what this 'something' would look like for each of us. There were no surprises, when we shared our lists - both of us wanted to do something that could make a positive and meaningful impact on the world. Having both travelled extensively, our eyes were open wide to the possibilities. One adamant point, which we both shared, was that we wanted to build a strong social platform that allowed us to give back philanthropically - And so we white-boarded the hell out of the ideas we had, and came up with PonyUp for Good - An idea, which surprised us both, with its multiple tentacles of goodness in the areas of e-waste to landfill reduction, reuse and redistribution of devices to developing countries and our ability to donate 50% of our profits to SecondBite.

What is a social enterprise?

Social enterprises are businesses who trade specifically to tackle certain key social problems, such as improving communities, people's lives, health or the environment. They make their money from selling goods or services in the open market like any ordinary business, but they funnel a percentage of their profits into charitable programs of work, which address issues within the community or abroad. So when they profit, society profits... we still have no idea how to tackle the rife social problem of those who wear Crocs - this seems to be some sort of sorcery. If anyone has any ideas, please...write to us.

What is your objective?

We have set ourselves a goal of supporting SecondBite to donate 2 Million meals by June, 2020.

Why is PonyUp not trading as a not-for-profit?

A hybrid social enterprise business model was the obvious choice for us when thinking about the level of impact we want to have. Where not-for-profit's generally rely on the donations of others, we want to take matters into our own hands and set up a business model, which is sustainable and scaleable. We found the not-for-profit model lacked some of the entrepreneurial spirit and flexibility that this social model could provide us.

How do you know if the plane will fly? You ask a pilot!

To test our theories and learn everything we didn't know about running a social enterprise in the surplus technology space, we ran a pilot from May 21 - August 22. Our objective was to collect 300 devices from friends, family and businesses within our network, and that horse well and truly bolted. Our wonderful network came through with 80% of our target and then - in on a jungle vine, swung our incredible first major corporate donor who donated a massive 19 pallets of e-waste and used devices, totalling more than 4 and a half tonnes During the pilot we were flying the ACE - Act Change Educate flag, an Australian fundraising organisation who founded and manage The Happy School Project in Cambodia. We were incredibly proud that the pilot enabled us to contribute enough funds to cover the education costs for 50 students for a whole year!!.  

Throughout the pilot we engaged with a multitude of interesting and amazing professionals, including offshore & domestic wholesalers and parts specialists, IT and data cleansing experts and co-regulatory providers under the NTCRS (National Television and Computer recycling scheme run by the Department of Environment and Energy) - to assess and ensure our back-end met our environmental and social responsibilities and objectives. We have been blessed with the opportunity to meet and partner with people who are enthusiastic about our mission and have provided us with a wealth of knowledge and wonderful insights and learnings to help us on our way.

And the conclusion, yep; the plane flies.


Who are SecondBite?

SecondBite is Australia's biggest fresh food rescue charity, redistributing fresh surplus food donated by farmers, wholesalers, markets, supermarkets, caterers  and events to more than 1300 community food programs on the frontline of food poverty around Australia. They started more than ten years ago and now have operations in every state and territory of Australia.

Last year alone, Secondbite rescued 10 million kilograms of nutritious food. That's 20 million healthy meals for vulnerable people, including homeless, women and families in crisis centres, youth at risk, indigenous communities, asylum seeks and new arrivals to Australia.

So why food rescue?

We sat down and stared at our navels for a while to reflect upon our value systems.  The conclusion we reached, is that we are passionate about waste reduction and a better use of resources. SecondBite mirror those values perfectly as they rescue the precious resource of fresh produce that has taken, water, soil, transport, packaging and love to make it to the supermarket where it resides. To send this to landfill without fulfilling it's destiny, while two million Australian's go hungry makes no sense. The idea of rescuing tech from landfill and giving it a new life - then using the proceeds to rescue quality fresh food and give it a new life, makes our hearts sing -  and so we knew it was the right decision.

How can you help?

Well that's easy! You can donate your company's decommissioned technology and keep it out of landfill! If you are not the right person within your company, feel free to introduce us to the right mover & shaker. We will happily send you an information pack to get that conversation started. Just drop us an email, you can reach us via the contact us page.  

I don't have any devices but I'd like to donate fresh surplus food

PonyUp can't take your surplus produce, but SecondBite certainly can and they would love to hear from you! You can find out more here.



So why should I PonyUp?

1. It's a secure and environmentally sound process

2. You'll save on data erasure and IT people labour costs

3. You can feed people in need just using your old tech

4. Help meet your social and sustainability targets

5. Be a socially conscious brand. It's important to you, your customers and your team

What devices are you collecting?

PonyUp for Good can handle all of your weird and wonderful technology for reuse or recycle! 

Whilst our primary focus is on facilitating the reuse of decommissioned devices less than 3-5 years old, we do collect other redundant tech where there is commercial value. If we are unable to reuse it, our good partners at MRI will recycle all components. For larger businesses or office buildings we can arrange for on site bins or cages for you to fill and then call us when you are ready for it to be collected. Contact us to talk about your needs. 

What do I need to do to donate my devices?

You need to be able to pat your head and rub your tummy at the same time! Actually it's much easier than that. Just visit the Donate Devices page on this site and step through the instructions.

Ideally, whoever manages your IT assets within your organisation, will also have a super organised inventory list, which includes IMEI numbers for phones and serial numbers for laptops, which have been decommissioned. This will help us work out the best approach to your device collection and data cleansing needs. But don't worry if you don't have this, if its a large batch, we can inventory it for you for a small fee, or alternatively we can send you a excel template to populate.

Each collection can be a little bit different, depending on what and how much you are donating. So the more information you can give us, the faster we can arrange collection and turn it into meals for those in need.

Will it cost anything?

PonyUp aims to be a low cost exercise for our clients. However, there are some standard collection fees and some services, which attract additional fees. We can work with you to develop the most cost effective service for your business whilst ensuring you are disposing of your tech in an environmental and timely manner. 

Contact us, to talk further about the services and pricing we can offer. 

Why is it better to re-use technology rather than recycle it?

The Environmental Protection Agency (EPA) have a waste hierarchy AVOID > REDUCE > REUSE > RECYCLE. By passing this equipment on quickly for reuse you will reduce the need to manufacture new electronic devices therefore saving precious natural resources as well as providing second hand technology to those not in a position to afford it new.

Where will the devices be sold?

PonyUp has sourced several wholesalers, who buy cleaned/wiped, second hand devices.  We will regularly shop our list with them to determine the best possible price and ensure our charitable donations are the best they can be. The great part about sourcing wholesale buyers, is that in many cases, the reused devices are sent to developing countries where people are often not able to afford new technology. This can support communities in many ways, for example; in areas of Africa, children are learning to read on devices, due to difficulty in sourcing books; new mothers are using mobiles to receive SMS messages on post natal care; and a significant proportion of banking in Sub Saharan Africa is undertaken by SMS due to the difficulties in reaching bank locations from remote areas. We think these reasons alone are pretty cool by-products of our drive to reuse old technology.

What will you do if you cannot sell some of the donated devices?

Not all old technology has a re-sale value with our wholesale partners. This can depend on market demand, age & quality. Should you donate a device that turns out not to be re-sale friendly, our next mission will be to ethically recycle the device, so that the parts and precious metals can be broken down locally and reused and turned into your Nanna's new robotic hip. Our recycling partners are ISO 9001 & 14001 certified and EPA accredited. Our computer recycling program is a Commonwealth Government approved co-regulatory arrangement under the National Television and Computer recycling scheme. So we are ticking boxes all over the place as far as compliance goes. We pride ourselves on partnering with the best in the industry and with people and businesses who share our social and environmental values.

Are you interested in broken smartphones or smartphones with cracked screens?

Yes indeedy, we are interested in smartphones & tablets that don't power up, have buttons missing or even with cracked screens. They can be refurbished by our wholesale partners or broken down for parts.

What about the data security?

At PonyUp for Good, we place a heavy focus on your privacy and data security. Our ‘Full Service’ disposal ensures that any data on disposed assets is irreversibly destroyed. Our reuse and recycle wholesale partner MRI E-cycle follows use the Blancco data erausre system which meets the strictest requirements including US Department of Defence standards and all donated computers and hard drives will have a certificate of data destruction issued.

Do you need power cords?

Yes please, but only for tablets & laptops



What is an IMEI number and why would you like it included in the inventory list?

Every device with a built-in phone/modem has a unique 15 digit IMEI (International Mobile Equipment Identity) number. Based on this number, you can check some information about the device, ie; brand or model. Once you have your IMEI number you can visit to get unique device information.

By providing us with your IMEI number we get a snapshot of all the details of your device such as its make, model, memory and the date of its release. This allows us to quickly get it into a stock-list an get it ready for reuse.

How do I get a phone IMEI number?

1. Press * # 0 6 # on the mobile keypad

2. Press ‘Call’ or ‘Send’ as if making a call

3. Your IMEI number will be retrieved and displayed on your screen.

4. Alternatively, go to Settings>General>About - then scroll down to find your IMEI number

How do I find out what brand and model a phone is?

Determine your unique IMEI number and visit Enter your IMEI code and those details will be provided for you.

How do I find out an iPhone capacity?

Turn on your phone on, go to Settings / General / About and look for Capacity. Note that it will not display as exactly 16GB / 32GB / 64GB /128GB as some space has been taken up for the firmware in the iPhone. Your phone will belong to the category closest to the number displayed. For example a 64GB phone might display as 55.6GB or a 16GB as 14.3GB

Do tablets and laptops have IMEI numbers?

No. Tablets and laptops do not have IMEI numbers.

How else can I get involved?

We'd love you to join our social media community. That way you can keep up to date with all our news. Follow us on Facebook or Instagram, or feel free to connect with Cat or Mardi on LinkedIn

Any unanswered questions?

Please feel free to contact us if you have any further questions.